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Our Advertising Portfolio

TV

End Credits Split

Broadcast of the spot in an editorial special split frame using the broadcast branding. Length between 10 and 30 seconds. Why: High reach through placement close to the program. Close program binding by inserting program-related information within the editorial area.

Bookable on
WELT

Testimonial Spot

Prominent faces are available as testimonials for target group-oriented campaign communication. Why: With the star of the show into the relevant set of viewers.

Bookable on
Comedy Central
MTV

TV Advertorial

With the TV advertorial/portrait your company and product innovations will be presented. We make complex contents understandable and communicate them to the target group. The portrait is placed either in the advertising block or on a single spot position (with channel opener) for greater attention. Max. length 89 seconds. Why: High entertainment and information value; high viewer acceptance.

Bookable on
Comedy Central
WELT
MTV

Product Placement

Placement of the customer product directly in the show/program. Possible as on-set, in-use or in-story placement depending on the show/program on TV and online. Why: Reach at program level. Image transfer between show and customer product - subtle transport of product information. Exclusive and credible involvement.

Bookable on
Comedy Central
WELT
MTV

Indiv. Opener

This individually created single spot opener connects your brand directly with the broadcasting world. Effect: Attention-grabbing and unique connection of your brand with the broadcasting world

Bookable on
Comedy Central
WELT
MTV

Cut in NCD

The cut in news countdown presents the advertising message immediately before "Stock Exchange at Noon" and "Stock Exchange in the Evening" or before the news. An individually designed graphic frame with preview window shows the studio totals. Why: Integration of a customer spot possible. One advertising form - 2 motifs. Strong individualization possible and therefore best possible connection to the program environment. Strong image transfer.

Bookable on
WELT

Cut-In Extended

The integration of the Cut In Extended takes place in the news studio totals. It can be used vertically as well as horizontally, static and animated. In addition, an existing print motiv can be used to perfectly complement an existing campaign even without a TV spot. Why: Due to the direct positioning in the program, the advertising message enjoys a high level of attention. Reach at program level.

Bookable on
WELT

Cut-In L-Form

The integration of the cut in takes place in the stock exchange/news studio totals. Static or animated. In addition, an existing print motif can be used to perfectly complement an existing campaign even without a TV spot. Why: Due to the direct positioning in the program, the advertising message enjoys a high level of attention. Reach at program level.

Bookable on
WELT

Cut-In Sound

The integration of the Cut In takes place directly in the running program. It can be used vertically (not with MTV+Comedy Central) as well as horizontally, statically and animated. In addition, an existing print motif can be used to perfectly complement an existing campaign even without a TV spot. Why: Due to the direct positioning in the program, the advertising message enjoys a high level of attention. Reach at program level.

Bookable on
Comedy Central
WELT
MTV

Cut-In Horizontal

The integration of the Cut In takes place directly in the running program. The horizontal Cut In can be used statically and animated. In addition, an existing print motif can be used to perfectly complement an existing campaign even without a TV spot. Why: Due to the direct positioning in the program, the advertising message enjoys a high level of attention. Reach at program level.

Bookable on
Comedy Central
WELT
MTV

Sweepstake

The clients brand is the sender of the sweepstake. In addition to the brand integration, the call-to-action spot may also include channel brand. Why: High viewer involvement through "Call-to-Action".

Bookable on
Comedy Central
WELT
MTV
Nickelodeon

Spotpremiere

The spot is broadcast simultaneously on several channels (usually immediately before prime time) with a length of between 15 and 30 seconds. Why: High attention and exclusivity due to the simultaneous broadcast on several channels.

Bookable on
Comedy Central
WELT
MTV
N24 Doku
Nickelodeon

Trailer Split

The trailer split places the commercial in the split screen immediately after the program trailer and directly before the program part. Why: The advertising message achieves the highest attention through this exclusive placement.

Bookable on
Comedy Central
WELT
MTV

Stock Exchange Countdown

The stock exchange countdown presents the advertising message immediately before "Börse am Mittag" and "Börse am Abend". A preview window in the graphic frame shows the studio totals. Why: The Stock Exchange Countdown is integrated in an exclusive unique position directly into a target group affinity environment and thus ensures more attention and coverage at program level.

Bookable on
WELT

Crawl

With the crawl advertising, the advertising message is integrated directly into the running program without a spot and is staged with a high reach. Why: Reach at program level.

Bookable on
WELT

Cut-In Vertikal

The integration of the cut in takes place in the stock exchange/news studio totals. Static or animated. In addition, an existing print motif can be used to perfectly complement an existing campaign even without a TV spot. Why: Due to the direct positioning in the program, the advertising message enjoys a high level of attention. Reach at program level.

Bookable on
WELT

Category Sponsoring

In a category sponsoring, a thematic part of the program is sponsored by means of an opener and closer. Why: The immediate proximity to the current program generates a particularly high level of attention in the target group.

Bookable on
Comedy Central
WELT
MTV

Countdown Split

The countdown split puts the advertising message directly at the start of the program. Why: The viewers' attention is increased by this exclusive program connection.

Bookable on
WELT

Weather Countdown

The weather countdown presents the advertising message directly before the weather on WELT. Why: The viewers' attention is increased by the exclusive program connection.

Bookable on
WELT

Program Split

With a program split, the commercial is placed in the split screen between two program parts or immediately before a show climax. Why: The advertising message achieves the highest level of attention through this exclusive placement.

Bookable on
Comedy Central
WELT
MTV
N24 Doku

Single Spot

The spot is placed in the running program in a unique position and introduced by a channel opener. Why: The single spot gets the best possible attention due to the special placement.

Bookable on
Comedy Central
WELT
MTV
N24 Doku
Nickelodeon

Single Split Market

The commercial is presented in the split screen close to the program. The frame contains the current market and stock data. Why: Due to the topicality of the content and the exclusive placement, the commercial generates targeted attention.

Bookable on
WELT

Frame Split XL

A special ad for a perfect advertising presence! Your advertisement is placed in a frame over the current program, which you select according to the theme of your product. Effect: Your advertising message fits perfectly and is perceived as valuable additional information.

Bookable on
Comedy Central
MTV

Tip / Buzzz

The Tip/Buzzz informs viewers about new products and is positioned as a corner-placement within the advertising block. If desired, the Tip can also be placed exclusively on single spot positions (not the Buzzz on Nickelodeon). The spot is wrapped with an opener and closer designed by the broadcaster. Why: Due to the special broadcast packaging the advertising message attracts a lot of attention.

Bookable on
Comedy Central
WELT
MTV
Nickelodeon

Pre Split

The commercial is presented exclusively on the split screen directly after the program and before the commercial break. Why: The spot enjoys a high level of attention and reach due to the direct proximity to the program.

Bookable on
Comedy Central
WELT
MTV
N24 Doku

Event Split

The event split in the running program of WELT makes the viewer curious about a parallel "live" event. During the broadcast a split screen is created on which the event with the broadcast format shares the screen. Why: The WELT Event Split integrates itself into the program flow and creates a unique attention.

Bookable on
WELT

News Countdown

The news countdown presents the advertising message immediately before the news. A preview window in the graphic frame shows the studio totals. Why: The News Countdown is integrated in an exclusive unique position directly into a target group-affine environment and thus ensures more attention and coverage at program level.

Bookable on
WELT

Single Split Weather

The commercial is presented exclusively and close to the program. The framework includes the current weather data of selected German cities. Why: Due to the topicality of the content and the exclusive placement, the commercial generates targeted attention.

Bookable on
WELT

Promo-Story

The promo story presents your brand or product in detail and individually in its own program with a target group affine environment. Length starts at 90". The advertising character must be clearly in the foreground. Effect: High credibility and extensive information transfer through the special length. Your content/advertising message is conveyed in detail.

Bookable on
Comedy Central
WELT
MTV

Logo morph

With this special form of advertising, the broadcast logo is combined with your brand logo or product (morphing). Why: Individual and attention-grabbing connection of the customer brand with the broadcast logo.

Bookable on
Comedy Central
WELT
MTV

Program Sponsoring

The show sponsoring presents a program using openers, closers and reminders as sponsoring elements. Why: The advertising message achieves the best possible attention through the immediate proximity of the program.

Bookable on
Comedy Central
WELT
MTV
N24 Doku

Icon Sponsoring

The (animated) sponsoring Icon consists of a short text and a logo during the sponsored show. It is also possible to include sound (sound icon). Length max. 5 sec. ++Only in connection with booking a program sponsoring++. Why: Increase the (gross) reach of the sponsoring program, reach of the element on program level, sound directs the attention directly to the insertion.

Bookable on
Comedy Central
WELT
MTV

Trailer Sponsoring

The sponsoring element is placed as a closer at the end of the tune-in trailer. Only bookable in combination with program sponsoring. Why: Trailer sponsoring attracts maximum attention due to its placement close to the program. The campaign reach will be increased.

Bookable on
Comedy Central
WELT
MTV
Nickelodeon

Digital

Billboard

A large area display ad in the format 970 x250 px.

Bookable on
Comedy Central
MTV

Mobile Banner

The Mobile Banner is the counterpart to the Superbanner for desktop placements. Extend your desktop campaign easily to mobile devices to improve your target group reach. Ad in 320 x 50 px format.

Bookable on
Comedy Central
MTV

Skyscraper

160 x 600 px standard ad on the right side of the website.

Bookable on
Comedy Central

Superbanner

The banner stretches horizontally across the entire width at the top of the site. Always visible to the user, the banner attracts a lot of attention and offers a strong platform for a lot of creative freedom.

Bookable on
Comedy Central
MTV

Pre Roll Video Ad

Pre Roll Video Ads are the optimal add-on and extension of your classic TV campaign. Use the audiovisual power of a commercial before online videos. (In the app only bookable on Nickelodeon, Southpark and MTV, mobile also bookable on Comedy Central and Nick Jr.)

Bookable on
Comedy Central
MTV
Nickelodeon

Post Roll Video Ad

Post Roll Video Ads are the optimal add-on and extension of your classic TV campaign. Use the audiovisual power of a commercial before online videos. (In the App only bookable on Nickelodeon, mobile bookable on MTV and Nickelodeon)

Bookable on
Nickelodeon
MTV

Medium Rectangle

Standard display ad in 300 x 250 px format placed in the heart of the website. (Bookable in browser only on MTV, Comedy Central and Southpark, Mobile only on MTV, Nickelodeon and Southpark)

Bookable on
Comedy Central
MTV
Nickelodeon

Mid Roll Video Ad

Mid Roll Video Ads are the optimal combination and extension of your classic TV campaign. Use the audiovisual power of a commercial before online videos. (In the App and mobile only bookable on MTV and Nickelodeon)

Bookable on
MTV
Nickelodeon

Events

Slimefest

After the SlimeFest 2018 has celebrated its German premiere, Nickelodeon is now focusing on the motto BIGGER, GREENER, SLIMEFEST! The audience expects a lot of music acts, interactive slime-games, performances and fun on stage.

Bookable on
Nickelodeon

Kids Choice Awards

The KCA are THE mega event for all kids. The international award show from Los Angeles is extended with a spectacular local event. With lots of music, funny stunts, surprises and lots of slime, Nick celebrates the kids and their stars on all platforms.

Bookable on
Nickelodeon

Unplugged

MTV Unplugged offers exceptional artists of the music scene the opportunity to demonstrate their skills in a very close, authentic, real way, without cables or amplifiers. An impressive setting, an intimate atmosphere and a cross-genre mix of talented guest musicians.

Bookable on
MTV

Hauptstadt Club

Since 2010, the MTV Haupstadt.Club has already inspired well over 300,000 visitors in Germany, Austria, Switzerland and even on Ibiza. Internationally and nationally renowned DJs and special live performances provide a distinctive sound; extensive decoration and video animations leave nothing to be desired.

Bookable on
MTV

Arthouse Moscow

MTV transforms the coolest clubs in Germany into unique art house cinemas. MTV brings a Moscow street artist to Germany and creates a unique event experience.

Bookable on
MTV

Day Of Play

Nickelodeon celebrates the Day of Play and encourages children to turn off the TV and play outside. In addition to raising awareness for appropriate media consumption, the focus is on "Playing" - wether indoor or outdoor, alone or in a community, eventually accompanied by other themes as upcycling & recycling. Big OTG event, accompanied by TV & online campaign.

Bookable on
Nickelodeon

Movie & TV Awards

MTV has been presenting the best of young Hollywood every year since 1992 in conjunction with the MTV Movie & TV Awards. Far from any tradition where awards are given in categories such as best costume or best editing, MTV honors the exceptional in its most entertaining form.

Bookable on
MTV

Isle of Malta

Every year in summer, the "Who's Who" of the international music scene gathers on a small island in the Mediterranean. The celebrations take place under the open sky, in an absolute dreamlike scenery. MTV ISLE OF MALTA is Europe's largest free summer festival and attracts megastars and more than 30,000 visitors to the capital of Malta every year. In the international festival calendar it is an absolute "must" for all music lovers.

Bookable on
MTV

Festival Summer

Festivals are more popular than ever. In 2021, hundreds of thousands of music and lifestyle-oriented people will again attend a festival. MTV presents a number of major festivals under the name MTV Festival Sommer, provides information about the events and gives away much sought-after tickets to sometimes sold-out festivals.

Bookable on
MTV

EMA

Every year in November the superstars of the international music scene meet in a European metropolis to honour and celebrate the music and pop culture of the whole world. 450 million households in over 180 countries follow the exclusive live performances, unforgettable red carpet moments and the award ceremonies of the most popular artists. The music and entertainment highlight of the year offers fans a unique multi-platform experience - before, live and after the show.

Bookable on
MTV

VMA

No other award show on earth has created more and greater moments of pop culture than the MTV Video Music Awards. From Madonna, Michael Jackson and Nirvana to Britney Spears, Beyoncé and Kanye West - a VMA performance can change the course of an artist's career in just one night.

Bookable on
MTV

LIVE Sessions

The MTV Live Sessions stand for exclusive customized concert experiences in extraordinary setups and a very special atmosphere that gets under your skin.

Bookable on
MTV

Addressable TV

Switch In Masthead

The Switch In Masthead wraps around the scaled TV picture and offers the optimal platform for the product to be advertised. The Switch In Masthead can be booked as a daily fixed placement, which means that every first contact of the day is reached on every available device. The format is limited to a frequency capping of 1 per day. Optional: Interaction via yellow button on the remote control opens either a fullscreen video ad or a HBBTV optimized landing page (microsite).

Bookable on
Comedy Central
WELT
MTV

Switch In XXL

Full attention through large advertising placement when switching. Optional: Interaction via yellow button on the remote control opens either a fullscreen video ad or an HBBTV optimized landing page (microsite). The advantages of the large TV screen are optimally used.

Bookable on
Comedy Central
WELT
MTV
Nickelodeon

Switch In Freestyle

Even more design freedom than the classic Switch In! This form of advertising convinces with its freestanding appearance. This is created by transparencies. The proportion of transparency must not exceed 50% of the advertising material.

Bookable on
Comedy Central
WELT
MTV

Switch In Classic

When changing channels, the clickable advertising form is displayed for 10 seconds in the bottom right corner of the TV picture. Optional: Interaction via yellow button on the remote control opens either a fullscreen video ad or an HBBTV optimized landing page (microsite).

Bookable on
Comedy Central
WELT
MTV

Switch In Zoom

Compared to the Switch In XXL, the Switch in Zoom offers 50% more banner space and convinces with the same mechanics. The TV picture remains scaled to 40%. Optional: Interaction via yellow button on the remote control opens either a fullscreen video ad or a HBBTV optimized landing page (microsite).

Bookable on
Comedy Central
WELT
MTV

Switch In Spot

Immediately after tuning in the channel, your customer spot is placed prominently in the split frame. The Switch In Spot (max. 15 sec.) or Bumper (max. 6 sec.) is the most attention-grabbing ATV advertising form. The advantages of digital playout (targeting) also make this form of advertising as efficient as ever.

Bookable on
WELT
N24 Doku
Comedy Central
MTV
Nickelodeon
Pluto TV
Netzkino
Watch4

Social Media

Image Post IG

Sponsored post on the Instagram account of the broadcast brand including an extra reach boost for the campaign.

Bookable on
Comedy Central
MTV
Nickelodeon

Image Post FB

Sponsored post on the Facebook account of the broadcast brand including an extra reach boost for the campaign.

Bookable on
Comedy Central
MTV
Nickelodeon

Video Post TikTok

Sponsored video on the TikTok account of the broadcast brand.

Bookable on
Comedy Central

Video Post FB

Sponsored video on the Facebook account of the broadcast brand including an extra reach boost for the campaign.

Bookable on
Comedy Central
MTV
Nickelodeon

Video Post IG

Sponsored video on the Instagram account of the broadcast brand including an extra reach boost for the campaign.

Bookable on
Comedy Central
MTV
Nickelodeon

Story IG

Sponsored story on the Instagram account of the broadcast brand including an extra reach boost for the campaign.

Bookable on
Comedy Central
MTV
Nickelodeon

Connected TV

Mid-Roll

Placement of the spot in the commercial break (comparable with TV).

Bookable on
Pluto TV

Podcasts

Deffner & Zschäpitz

In the weekly number 1 business podcast of WELT, the editors Dietmar Deffner and Holger Zschäpitz discuss and argue about current economic topics. Who wants to have a say, must listen to them. Those who want to invest their money better should do the same. Speakers or host of the podcast record the Sponsoring Billboard. "This podcast is/was presented to you by..." Max. 30" length.

Bookable on
WELT

Standup 3000

The most authentic standup show now also available as a podcast. Hosted by Maxi Gstettenbauer. In the focus of each episode is a theme as a template for three standup comedians. Speakers or host of the podcast record the Sponsoring Billboard. "This podcast is/was presented to you by..." Max. 30" length.

Bookable on
Comedy Central

IIS Podcast

In the "intercultural talk" the two comedians Idil Baydar and Ingmar Stadelmann present their highlights of the week. The approx. 50-minute Comedy Central Podcast appears weekly every Thursday and can be seen on the Comedy Central YouTube channel from Friday. Speakers or host of the podcast record the Sponsoring Billboard. "This podcast is/was presented to you by..." Max. 30" length.

Bookable on
Comedy Central

Dragony Aunt

The new Comedy Central Podcast is presented by call-in girl Nina Queer. Changing guests, interaction with the studio audience, besides the call-in aspect and the presentation of product novelties on the erotic market, provide a lot of variety. Speakers or host of the podcast record the Sponsoring Billboard. "This podcast is/was presented to you by..." Max. 30" length.

Bookable on
Comedy Central

Inside USA

Since 2016, WELT studio head Steffen Schwarzkopf has lived in Washington with his family. Insights behind the scenes of Washington's political life and into the America of ordinary people. The reporter podcast by Steffen Schwarzkopf. Sometimes satirical, whimsical, personal. Inside USA! Speakers or host of the podcast record the Sponsoring Billboard. "This podcast is/was presented to you by..." Max. 30" length.

Bookable on
WELT

D&Z Live

We produce an exclusive podcast episode ""Deffner&Zschäpitz"" at your location. In the middle of your desired location, we will organize a get-together of our business experts and your guests with you as our partner. Speakers or host of the podcast record the Sponsoring Billboard. ""This podcast is/was presented to you by..." Max. 30" length.

Bookable on
WELT