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THE VOLVO XC40 GOES ITS OWN WAY (ON WELT)

“Typical Volvo. Typically Different.” – Like the Newscountdown Cut In on WELT. The frame of the Newscountdown was individualized and animated based on the campaign spot. The flowing transition to the studio totals of WELT Nachrichten is followed by a cut in, which repeats the statement once again and contains a direct request (click-to-action). Integration of a customer spot possible. One advertising form – 2 motifs. Strong individualization possible and thus best possible connection to the program environment. Strong image transfer.

Campaign period: 24.9.-14.10.

Key facts

Broadcast: Welt
Year: 2019
Campaign duration: 10 days
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A BEER BEARD FOR BILBAO

A good Köstritzer among friends is the most beautiful thing in the world and creates not only a beer beard, but also a lot of fun & entertainment. Köstritzer and MTV have been looking for the beard face 2018.

Under the motto “Drink Köstritzer, post the beer beard or upload it to mtv.de/bierbart”, the participants could, with a little luck, win an unforgettable weekend with their three best friends at the MTV EMA 2018 in Bilbao.

This unforgettable trip was accompanied on the MTV social media channels.

Key facts

Broadcast: MTV
Year: 2018
Campaign duration: 14 Tage
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LEGO FRIENDS CHRISTMAS RAFFLE

Just in time for Christmas, an individual call-to-action trailer on all Nickelodeon digital and social media channels called for the LEGO Friends competition. The Christmas tip (Buzzz) placed different product lines in an eye-catching way online and on the advertorial page the matching wish list could be downloaded.

Key facts

Broadcast: Nickelodeon
Year: 2019
Campaign duration: 6 weeks
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NBA2K CONNECTS CLOSELY WITH COMEDY CENTRAL

Logo morphing of the Comedy Central logo into the NBA2K logo in the transition from the program to the ad break with corner placement of the classic commercial in the commercial break.

Key facts

Broadcast: Comedy Central
Year: 2017
Campaign duration: 14 Tage
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ASMODEE CAMPAIGN OTG AND
ON SOCIAL MEDIA PLATFORMS

At the Friendsfest in Düsseldorf Asmodee presents itself in the exit area and offers visitors Amsodee games to try out on site. Asmodee placement as “supporter” on the official Friendfest banner, as well as video and picture posts on Instagram and FB of Comedy Central.

Key facts

Broadcast: Comedy Central
Year: 2019
Campaign duration: 3 weeks
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NICKELODEON SPIELTAG 2016
GAME & FUN WITH CHIQUITA

An international event with social responsibility that encourages children and parents to turn off the TV and play outside. The campaign inspired kids for Chiquita in 7 countries (DE, CH, NL, BE, SE, IT, GR). The highlight: 24 events in 21 cities encouraged kids to be active and creative. Close connection to the channel through composite logo and style guide.

Key facts

Campaign period: May-July 2016
Campaign objectives: Establish Chiquita as a fun brand, activate children and parents, connect to retailers with POS activation, international partnership
Touchpoints: On the Ground Events, POS Activation, TV (On Air), Digital, PR and Out of Home
PART OF THE CAMPAIGN: Own app, sponsoring and branding on the On the Ground Events, event trailer, raffles for family trips, landing page on nick.de with raffle activation and Chiquita content, social media activation, Out of Home print campaign for the events and sponsoring of the Nickelodeon Spieltag trailer with a sponsoring billboard.
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