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THE VOLVO XC40 GOES ITS OWN WAY (ON WELT)
“Typical Volvo. Typically Different.” – Like the Newscountdown Cut In on WELT. The frame of the Newscountdown was individualized and animated based on the campaign spot. The flowing transition to the studio totals of WELT Nachrichten is followed by a cut in, which repeats the statement once again and contains a direct request (click-to-action). Integration of a customer spot possible. One advertising form – 2 motifs. Strong individualization possible and thus best possible connection to the program environment. Strong image transfer.
Campaign period: 24.9.-14.10.
Key facts
| Broadcast: | Welt |
| Year: | 2019 |
| Campaign duration: | 10 days |
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DEKA SPECIAL BROADCAST - VISOON INHOUSE PRODUCTION
| High-profile announcement of the Deka Webcast 2021 in the form of a special a special broadcast with exclusive placement on WELT. The special broadcast starts with an individually produced with a length of approx. 7 seconds. In the following 60-second broadcast, Deka promotes the webcast and gives a foretaste of the programme. All produced in the usual quality by VISOON. |
Key facts
| Channel: | Welt |
| Year: | 2021 |
| Duration of campaign: | 09 days |
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A BEER BEARD FOR BILBAO
A good Köstritzer among friends is the most beautiful thing in the world and creates not only a beer beard, but also a lot of fun & entertainment. Köstritzer and MTV have been looking for the beard face 2018.
Under the motto “Drink Köstritzer, post the beer beard or upload it to mtv.de/bierbart”, the participants could, with a little luck, win an unforgettable weekend with their three best friends at the MTV EMA 2018 in Bilbao.
This unforgettable trip was accompanied on the MTV social media channels.
Key facts
| Broadcast: | MTV |
| Year: | 2018 |
| Campaign duration: | 14 Tage |
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HASBRO X SPOTLIGHT - CROSS-MEDIA SPONSORING WITH INFLUENCER
| Hasbro Gaming presented the cross-media Nickelodeon in-house production “Spotlight” across all channels with its classic games such as Monopoly and Jenga. One of the Spotlighters made a parallel call for the online competition and, together with another Spotlight Influencer, took on the #JengaSongChallenge on the show’s own Instagram channel. |
Key facts
| Channel: | Nickelodeon |
| Year: | 2020 |
| Duration of campaign: | 4 weeks |
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LEGO FRIENDS CHRISTMAS RAFFLE
Just in time for Christmas, an individual call-to-action trailer on all Nickelodeon digital and social media channels called for the LEGO Friends competition. The Christmas tip (Buzzz) placed different product lines in an eye-catching way online and on the advertorial page the matching wish list could be downloaded.
Key facts
| Broadcast: | Nickelodeon |
| Year: | 2019 |
| Campaign duration: | 6 weeks |
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NBA2K CONNECTS CLOSELY WITH COMEDY CENTRAL
Logo morphing of the Comedy Central logo into the NBA2K logo in the transition from the program to the ad break with corner placement of the classic commercial in the commercial break.
Key facts
| Broadcast: | Comedy Central |
| Year: | 2017 |
| Campaign duration: | 14 Tage |
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ASMODEE CAMPAIGN OTG AND
ON SOCIAL MEDIA PLATFORMS
At the Friendsfest in Düsseldorf Asmodee presents itself in the exit area and offers visitors Amsodee games to try out on site. Asmodee placement as “supporter” on the official Friendfest banner, as well as video and picture posts on Instagram and FB of Comedy Central.
Key facts
| Broadcast: | Comedy Central |
| Year: | 2019 |
| Campaign duration: | 3 weeks |
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NICKELODEON SPIELTAG 2016
GAME & FUN WITH CHIQUITA
An international event with social responsibility that encourages children and parents to turn off the TV and play outside. The campaign inspired kids for Chiquita in 7 countries (DE, CH, NL, BE, SE, IT, GR). The highlight: 24 events in 21 cities encouraged kids to be active and creative. Close connection to the channel through composite logo and style guide.
Key facts
| Campaign period: | May-July 2016 |
| Campaign objectives: | Establish Chiquita as a fun brand, activate children and parents, connect to retailers with POS activation, international partnership |
| Touchpoints: | On the Ground Events, POS Activation, TV (On Air), Digital, PR and Out of Home |
| PART OF THE CAMPAIGN: | Own app, sponsoring and branding on the On the Ground Events, event trailer, raffles for family trips, landing page on nick.de with raffle activation and Chiquita content, social media activation, Out of Home print campaign for the events and sponsoring of the Nickelodeon Spieltag trailer with a sponsoring billboard. |
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