Switch In Masthead
The Switch In Masthead wraps around the scaled TV picture and offers the optimal platform for the product to be advertised. The Switch In Masthead can be booked as a daily fixed placement, which means that every first contact of the day is reached on every available device. The format is limited to a frequency capping of 1 per day. Optional: Interaction via yellow button on the remote control opens either a fullscreen video ad or a HBBTV optimized landing page (microsite).